2023 E-Insights Report
Google Trends: State of Life Introduction
In this section the researchers present the analysis of trends in Google searches related to the state of life.
- Search for Housing
This is the proxy for the search for housing.
“apartments for rent” + “apartments for lease” + “apartments near me” + “houses for lease near me” + “cheap apartments near me.” - Search for Drugs
This is the proxy for the region’s activity related to drugs.
“heroin” + “cannabis”+ “cocaine” + “weed near me” + “lsd.” - Search for Divorce Lawyers
This is the proxy for divorce activity
“divorce lawyers.” - Family Moving to City Persona
This is the proxy for migration to the city.
“houses for sale” + “elementary schools” + “cost of living” + “jobs” + “insurance cost.” - Leisure Traveler Persona
This is the proxy for the tourist activity in the region
“tourist attractions” + “travel tickets” + “places to visit” + “things to do.”