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USF Experience

Through a range of perspectives and expertise, our team helps ensure that key moments across USF are designed with people in mind. Our work spans experience strategy, change management, communications, project management, and learning and development. By collaborating across the university, we connect the pieces to strengthen how students, faculty, staff, alumni, and the broader community people experience and engage with USF.  

   -- COMING SOON --

The CXO will be responsible for advancing a comprehensive, enterprise-wide experience strategy that spans all interactions and touchpoints across the university: academic, administrative, digital, physical, and service-oriented. This role will ensure that USF delivers a seamless, efficient, measurable, and high-quality experience by aligning processes, services, communications, and systems with the needs of its stakeholders. The CXO will lead efforts to evaluate current-state experiences, identify opportunities for improvement, and implement sustainable, scalable solutions that enhance satisfaction, engagement, and institutional effectiveness.

The Change Management team leads seamless organizational transitions by aligning strategy, workplace culture, and employee readiness. We equip leaders and employees with the communication, tools, training, and support needed to navigate change with confidence, reduce operational friction, and sustain long-term performance.

WHAT WE DO

We help turn change into a clear, manageable path forward—connecting where we are today with where we need to go.

HOW WE DO IT

We partner with leaders and employees throughout the process, providing clear communication, practical tools, targeted training, and structured support along the way.

WHY IT MATTERS

Change is more successful when people understand what’s happening, why it matters, and how to move forward. Our work helps reduce disruption, strengthen adoption, and build lasting readiness for what comes next.

Jennifer Fleishman, AVP of Administrative Operations 

TBD, Chief Experience Officer

Heather Goebbert-Freet, Administration

Taryn Williams, Change Management

Clarence Moore, Change Management

Jessica Fusiek, Project Management

Aaron Nichols, PhD, Strategic Communication

Denise Haunstetter, PhD, Digital Communications

Training@usf.edu, Training & Development