News
Article Listing
Viewing items with Category: All Categories, Year: All Years
Achieving GPA perfection: Muma students named King O’Neal Scholars
Aside from their perfect academic records, they shared their stories of resiliency, achievement, and what made their time at USF so special.
May 7, 2026Business News, Honors and Awards
When an empathetic chatbot can make things worse
After a service failure, customers expect empathy. When a human employee understands a customer’s frustration and shows they share that feeling, it can calm tensions and rebuild trust. But new research suggests that when a chatbot tries the same tactic, it can backfire.
Online reviews: Repetition matters more than reading it closely
Most of us assume we carefully weigh online reviews before making a purchase. New research suggests something simpler — and more powerful — is at work: repetition.
Partnerships with Purpose
How Academic-Industry Research is Uncovering Valuable Insights for Industry
R&D: The key to breaking through plateaus for tech firms
Fast growth is often the hallmark of information technology companies. But that speed comes with risk.
Training AI to think like a hacker, before the hack happens
Artificial intelligence now powers many cyber defense tools, from malware detection to intrusion monitoring. But attackers have learned how to manipulate those systems, subtly altering malicious code to slip past AI defenses. A new framework aims to close that gap.
What really drives retailers’ online supplier choices
When retailers shop for manufacturing capacity online, they move fast, and they’re watching the bottom line. New research co-authored by Lu Kong, assistant professor of information systems at the ÐÜèAVÃâ·Ñ, finds that production speed and price outweigh nearly every other factor when retailers choose suppliers on digital marketplaces.
When live streams get too big, viewers go quiet
On live-streaming platforms, growth alone isn’t enough. Strong, well-matched moderation helps sustain meaningful participation as audiences expand.
The study, published in MIS Quarterly, finds that empathetic responses from AI-powered service chatbots can unintentionally worsen customer reactions.
April 21, 2026Research and Innovation
USF study reveals chatbots with empathy can worsen customer reactions
The findings suggest that customers hold different expectations for humans and artificial intelligence, particularly around emotional awareness. Making chatbots more humanlike is not always the right strategy.
April 20, 2026Business News, Research and Innovation